The 4 things you absolutely must do before buying a face cream

In the previous article "Shopping guide | How do I choose the best cream texture for me?" we have well understood how the choice of a cosmetic is linked to multiple factors, functional and sensorial, which determine its greater or lesser pleasantness for the individual consumer.

But what is the key moment that will officially sanction the choosing a product compared to another? Let's find out together.

 

Ideal cosmetic product for my face: does it really exist?

Neurocosmetics: when a cosmetic gives happiness

 

Neurocosmetics is a branch of scientific studies that states how certain cosmetic products, simply applied to the skin, can stimulate specific neurotransmitters which are connected to our feelings of happiness, euphoria and satisfaction. Together with the perfume, in fact, the feeling that a product leaves us upon its application it strongly affects our sensorial activity and consequently conditions our purchasing choices. This set of sensations can change mood and are capable of stimulating nerve endings in order to produce energy so-called happiness hormones, such as serotonin and dopamine.  

 

Analysis of a product: here's what you absolutely must do before choosing it

 

Given the importance of a neurocosmetic approach, we now come to illustrate what they are four different moments who can guide you in choosing your favorite product.

These moments of analysis, more or less consciously depending on the sensation, define the lesser or greater pleasantness of a product, simultaneously involving tactile, visual and olfactory aspects.

Here the things you absolutely must try to do before purchasing a cosmetic product.

 

 1. Proof of Appearance : how does the texture appear to you?

 

It is the moment in which, having opened the container that houses it, we see the cosmetic for the first time.

Its texture may appear more or less pleasant to the eye based on our expectations of density, color and volume.

 

 2. Pickup Test: How do you feel about touching it?

 

It's the moment when yes pick up the cosmetic.

Place the cosmetic between your index finger and thumb; then join and separate your fingers: how does it look?

Is it sticky or is it melting instead? Does it take a lot of force to separate the two fingers? Do strings form when you separate your fingers?

All of them these sensations will be fundamental in appreciating the product or not.

 

3. Rubout test: how is it applied?

It's the real moment ofapplication of the cosmetic.

Try applying it gently on the back of your hand and then let it absorb. Do you feel a sensation of freshness? Or does the texture feel too oily or greasy to the touch?

These sensations they establish its greater or lesser pleasantness.

 

4. Try After Feel: what feeling does it leave you with?

 

For AfterFeel we understand all the post-application sensations.

We perceive visual notes (e.g. shiny, matte skin) or tactile (e.g. sticky sensation or not) which will officially define whether the product just applied is right for us or not.

 

Product analysis: a practice that is now indispensable

Do you know that the phases just illustrated are the same ones that are also used in professional sensory analysis laboratories?

We hope they have been helpful in your search for the best face cream for you.